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17d • ❓ Questions
WHO DO YOU WANT TO BE A HERO TO?
A mentor of mine, Joe Polish, said something that changed the way I think about business. He said your number one job as an entrepreneur is to get checks. And the fastest path to getting checks is figuring out exactly who you want to be a hero to.
Not everyone. Not the whole city. Not anyone who will listen. One specific person.
For me, the answer has always been the same.
The naturally connected person who fills every room they walk into, who people call when they want to know where to go, who organizes the trips, the nights out, the whole experience, and then watches someone else walk away with the money.
That person. That is who I built Party Profit Secrets for. That is who I want to spend the rest of my career serving.
Here is why this matters for you.
When you get clear on who your person is, everything else locks into place. The events you throw, the venue you pick, the crowd you curate, the sponsors you go after. All of it starts making sense because you are building it for a specific human being, not for a generic crowd.
Think about the best event you have ever been to. I am willing to bet the person who organized it had a very clear picture in their head of who was supposed to be in that room. They did not send invites to everyone. They sent them to the right people. That clarity is what made the room feel the way it felt.
The same principle applies to your business.
Ask yourself right now: if you could spend the rest of your life throwing events and building a community for one specific type of person, who would it be? Not a demographic. A feeling. The kind of person who walks in and immediately belongs.
The kind of person who, when they find their people in your room, looks at you at the end of the night and says they have never experienced anything like this.
That is your person. That is who you are a hero to.
Once you know that, you know how to price. You know how to promote. You know which venues say yes to you and which ones do not fit. You know which sponsors make sense and which ones kill the vibe. All of it flows from that one answer.
I started with 50 people in San Francisco who fit a very specific profile. Not the richest people. Not the most famous people. The right people. And because I was crystal clear on who I was building it for, those 50 became 400 at the Greek Theater, became 20,000 across the city, became marriages and friendships still going 30 years later.
One bus before eight buses. Always.
So here is your actual homework this week. Write down the name of one person in your life who is exactly the kind of human you want in your events.
Not a fictional avatar. A real person you know.
Put their name at the top of a blank page and ask yourself:
what does this person need from me that nobody else is giving them?
Your answer to that question is your business.
Post it below. I want to see it.
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WHO DO YOU WANT TO BE A HERO TO?
skool.com/party
Nightlife event coaching: 22 years building San Francisco's most connected scenes. I teach you how to turn parties into $10K+ monthly income.
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