The Venue Doesn't Know You Yet. Here's How You Make Sure They Never Forget You!!!
OK.... many Party Organizers, especially the "New Ones"....think finding a Venue to Host Your next party at is going to be EASY... during my 22+ years of planning my events... the VENUE-BOOKING is the SECOND thing I do to LOCK Down My EVENT.... it is THAT important...
...so....if you want to get into a new venue..... you want them to take you seriously, give you good dates, flexible terms, and eventually treat you like a partner.
Here's the thing most first-timers completely miss:
The deal doesn't start when you sign the contract. It starts the moment they first hear your name.
Everything you do from that very first call tells them exactly who they're dealing with. And in this business, reputation is currency.
Here are 10 things you can do right now to make sure yours is already working for you before your first event even happens:
1. Show up early.
Always. If the meeting is at 2pm, be there at 1:45. Not because they told you to. Because that's who you are. Being on time is late. Being early is on time (Remember that STATEMENT! Live by that and you will stand out from literally 90% of the people they deal with.
2. Dress the part.
Not the way your crowd will dress that night. The way a professional shows up to a business meeting. Sharp, clean, put together. You're not auditioning for the party. You're presenting yourself as someone they can trust to run one.
First impressions in this industry stick.
Make yours count!...and remembered!
3. Do what you said you'd do.
If you said you'd call Tuesday, call Tuesday. If you said you'd send over the proposal by end of week, send it by end of week. This sounds basic. It isn't. Most people don't follow through consistently, and venue managers notice immediately. When you do what you say, every single time, you are now the exception. That exception gets better treatment.
4. Pay early, not just on time.
If the deposit is due Friday, send it Wednesday. Nothing communicates reliability like money that arrives ahead of schedule.
It's a small gesture that carries a massive signal: you are organized, you are serious, and you don't need to be chased.
5. Follow up on their stuff too.
If the venue manager said they'd check on the sound system situation or get back to you on capacity numbers, follow up on it. Not aggressively. Just a quick, friendly message: "Hey, wanted to circle back on that when you get a chance." It shows you're paying attention and you don't let things fall through the cracks on either side.
6. Be warm in writing.
Your emails and texts are part of your presentation. Keep them friendly, professional, and positive. No one wants to read a cold, robotic message from someone they're about to trust with their venue on a Saturday night. A little warmth goes a long way. Sign off like a human being, not a legal document.
7. Be easy to reach and quick to respond.
When they call or message you, get back to them fast. Not hours later. This one move alone puts you in the top tier of people they work with. Venue managers are busy people dealing with a lot of moving parts.
When you're responsive, you make their life easier. People who make their life easier get the good dates.
8. Don't be a pain about the small stuff.
There's a difference between being professional and being difficult. Pick your battles. If something genuinely matters, address it directly and calmly. But if it's minor, let it go. The promoter who's easy to work with gets called first for the next opportunity.
The one who makes every detail a negotiation gets quietly moved down the list.
9. Bring positive energy in person.
When you walk in for a site visit or a meeting, bring good energy. Smile. Make real conversation. Ask about them. People do business with people they like, and people they like are people who make them feel good when they walk in the room. This isn't fake. This is just being a person that people are glad to see.
10. Say thank you like you mean it.
After the meeting, send a short note. Not a form letter. A genuine line: "Really enjoyed connecting today, looking forward to making this work." It takes 45 seconds and it is something almost no one does. That small act says everything about your character.
HERE IS THE BOTTOM LINE!
Venue owners have seen every type. The one who talks big and disappears. The one who shows up late and blames traffic. The one who's charming in the meeting and impossible in the follow-through. You are not that person. You are the one they're going to remember, talk about, and call back.
.......Because from the very first interaction, you showed them exactly who you're dealing with.
NOW...THAT'S how you BUILD a reputation before you've even thrown a single party.
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Alf Marcussen
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The Venue Doesn't Know You Yet. Here's How You Make Sure They Never Forget You!!!
Party Profit Secrets💎⭐🚀
Nightlife event coaching: 22 years building San Francisco's most connected scenes. I teach you how to turn parties into $10K+ monthly income.
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