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1d • General discussion
How To Pack Your First Party
Scared to throw your first party because you have no idea how many people will actually show up...
Everybody feels that.
Every single person who has ever thrown a great event started right there.
So you are in good company.
Here is the part nobody tells you.
You are not supposed to fill that room alone.
Guess what, I have never filled one alone in 22 years.
Nail your first party and you set yourself up for every one after it.
Here is exactly how I would do it.
Step 1. Never fill it alone. Start with your right few.
Do not CALL the whole city.
CALL the handful of friends who are close to you, who know you, and who actually love partying with you.
That last part matters more than you think.
Those first few people set the energy and the standard for everyone who walks in after them.
So pick them on purpose, not by accident.
Then let them do the heavy lifting….. Each one brings their own friends, a whole group you do not have access to yourself.
That is how a real friends of friends room gets built.
…YOU…, YOU, just have to get really good at staying in touch with them and “keeping them excited” AND informed about your upcoming party…right…
Step 2. Give them a real reason to show up.
Announce it as your first one and own it.
Something like, hey, I am starting to throw events and this one is going to be fun, friends of friends only. People love being early to something.
Then hit them with the hook.
Tell them exactly why they should be excited...
The DJ.
The venue.
The food.
The theme.
Maybe a salsa or bachata class before the music kicks in if that is your crowd.
Make it something they would feel dumb missing.
And make sure the hook fits your people, not just any people….tell them about some Drink Specials that a Sponsor of yours is providing…for the Early Birds, only… that will want them to get there early…. Capich ;-)
Keep the room right sized while you are at it.
Start with one room you can pack.
100 people in a space that holds 120 feels electric.
100 people in a space that holds 500 feels like a funeral.
Packed beats big every single time.
Step 3. Get the commit, not just the invite.
An invite is not a yes.
So ask straight:
Are you free that weekend.
Can you make it.
Can you bring a few friends for me.
Now here is my signature system. I call it the 20x20...
Twenty of your favorite friends, each one bringing twenty of theirs, is 400 warm people hearing about your party from someone they trust.
No flyers.
No ads.
That is the engine your whole business grows on.
But do not go for 400 on your first one.
That is too big a lift when you are just starting, and you do not need it.
Run a lighter version...
Want 100 in the room.
Find 20 of your favorite friends and ask each to bring 5.
Want 150.
Ask a few of them to bring more, or add a handful more friends.
100 to 150 at your first party is perfect.
A packed, buzzing room.
You are not chasing strangers, you are starting with the right few and letting them bring the rest.
Then once you have got the feel for it, you scale up to the full 20x20.
Bonus / Hidden step…. Use The Co-Host Trick: Get Them “involved”.
Get them to be a Co-Host of your party… you put their name on the invitations and they tell their friends that They are party of throwing this party as well… then you make your party, Their Party as well.
This Drives involvement and you have a much, much bigger chance of pulling off a successful event.
I have personally done this myself many, many times and as a matter of fact… as the years went on, I always used that trick…..and it works like Magic…. As they also get excited about the party and go out of their way to invite as many people as they know.
Nail this one and you are off.
Get the first party right and the next one is easier, bigger, and a even more fun.
The right people tell the right people, and it starts to grow on its own.
That is what I have done for 22 years, and it is exactly what I teach.
Ps… once you learn how to bring Sponsors in and Co-Host and other Movers and Shakers…then things start to REALLY take off.
Ready to throw yours.
Let me walk you through it, step by step, on a free 15 minute call:
You got This, ;-)
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How To Pack Your First Party
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I help nightlife connectors turn their network into $5K-20K/mo throwing social events. We plan your first profitable events step by step together.
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