Don't make this mistake when starting out as a digital media buyer.

🙅‍♀️ Never plan without understanding the weaknesses of the brands you manage. All metrics tell a story and are crucial based on their objectives. If you're focused on performance campaigns, there are five vital metrics you should use for your initial assessment to evaluate your current position and identify areas that need improvement.

Based on my experience, the key metrics for diagnosing whether a brand is “healthy” in terms of digital advertising are:

- CPM

- CPA

- CTR

- CVR

- AOV

Let me know. Do you know what each of them measures? 👀

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