Why Most Paid Ads Fail Before They Even Start

When I first joined this group, I realized that a lot of newcomers jump straight into ad campaigns without a clear structure, and it costs time and money. In my experience, success comes from focusing on framework over fancy creatives.

Here’s a simple 3-step approach I use:

Audience segmentation: Identify 2–3 highly targeted audiences based on behavior, interests, or purchase history.

Micro-testing creatives: Launch 3–4 variations of copy and visuals per audience, tracking CTR and conversion rates.

Scale with data: Double down only on combinations that hit your benchmark metrics (e.g., a 2%+ CTR and 1.5x ROAS).

Quick lesson: running more ads doesn’t equal more results, testing smarter does. For example, one micro-test for a recent product revealed an audience I’d overlooked, giving a 35% higher ROAS than my main target.

What’s the most surprising insight you’ve uncovered from testing ads that changed your strategy?

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