The most expensive ads aren’t the ones you pay for, they’re the ones you run without a clear process.

When I started with paid ads, I thought success was just about having the right product and creative. What I learned quickly is that structure and guidance matter more than luck. For example, I once launched ads for a new product and spent nearly £300 testing random audiences. After getting advice to narrow my targeting and refine my messaging, my cost per acquisition dropped from £42 to £19 in just a week.

The lesson was simple: ads become far less expensive when you have a clear process and someone to point out blind spots. Guidance cuts through the guesswork, and that’s often the difference between scaling or burning cash.

I’m curious, what part of your ad process do you feel you’d benefit most from guidance on right now?

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