I am offering a 3 day trial run of my program (close to it) to burn 1200 calories in 3 days. My focus is men and dads over 30. I pitch the 3 day trial and it links to my gumroad where they can download it. Once they go to check out, an upsell pops up for my $12 week course. And I’m charging $197 for that and everything is custom. I’m using fb and IG to throw the ads out and gumroad as my point of sale. When someone buys they get access to the Skool community that I’m building as well.