When Did Authors Become Full-Time Marketers? · P2P Author Business Harbor

When Did Authors Become Full-Time Marketers?

Curious if anyone else has wrestled with this:

I came from a B2B marketing background, so I assumed book marketing would feel somewhat familiar. Instead, I’ve found author marketing to be surprisingly expensive, fragmented, and often exhausting.

At times, it feels like writers can spend more energy trying to become marketers, platform builders, video creators, ad managers, SEO specialists, and social media personalities than actually writing books.

Some days I honestly think: “What if I just focused on writing better books instead?” 😄

I’d love to hear how others are balancing the business side with the creative side without burning themselves out.

0 comments