How to shop around for equipment

I am 41 years old been in sales for over 25 years working at my dad‘s dealership off and on. these dealerships that sell equipment once your business do not seem desperate go in there with confidence go to multiple dealers compare have them give you a quote and then take that quote to the next dealership and tell them to beat it and then tell them they offered me 30 to 60 days no payment if they say they cannot help you with that. Tell them we’ll ask the finance company if this is possible that’s what the other dealership did remember it is not up to the guy that’s selling you. It’s who he is financing through equipment is not flown off the shelves right now just like everything else in America is very slow. it is a lot easier to get financed for equipment than it is a car. Because they look at that piece of equipment like an asset and you’re going to make money with it remember go to multiple dealers don’t be stuck on one brand beggars cannot be choosers and then tell them that the other dealership offered you better warranty if they could match that a good salesman will fight and try to get you the best deal. Also try to go to the bigger cities there they have a lot more leeway because they sell a lot more equipment with the finance companies.

If you can get into a piece of equipment with 30 to 60 days, no payments that gives you time to book enough jobs and not feel the pressure

Here’s some tips

Tell each cell person I can’t decide between cat or case both of y’all give a good bargain and tell him to explain to you why you should pick his equipment over the other

Don’t make a decision right than in there have them explain everything to you act dumb

Just go in there and tell them I am looking for a mulching skid steer and have them explain everything to you the less you say the better

Let your sales person or Dealer whoever you are talking to know that you are shopping around and going to check out other pieces of equipment

Most cells reps want to run your Credit right away do not let them do that make them work for it

Always answer if they call you to let them know that you are still interested in the equipment and they will try and do whatever they can to get you approved for Finance but once they know you are not answering, they will stop working for you so always communicate with them. Make them feel like you just can’t make a decision.

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