We are a content agency, so we expand B2C businesses and personal brands to X and fill their funnels with cold traffic.
The only issue is inconsistent bookings from cold outreach.
We book calls through our content, but like maybe 1 call every 2 weeks through outbound.
We are sending about 400 cold DMs a day on X and 50 on IG.
On both platforms, the reply rate is horrible same as the booking rate.
Should we screw X and IG outreach and double down on LinkedIn/Cold Email?
Or what outreach methods would you guys recommend us to do?