3 years ago, I made a decision that changed everything.
I walked away from my clothing brand after 2.5 years.
Not because it was failing, but because I realized I was building the wrong machine.
Since then, I’ve been chasing one goal:
Build a business that reflects who I am, runs without burning me out, and helps others do the same.
This week, I hit that goal.
I finally built the thing I dreamed about when I left that brand behind.
A system that turns my authority into booked calls.
No daily content grind. No spammy DMs. No freelancer energy.
Just results, built on real relationships.
I documented the entire 3-year journey in a new YouTube video:
- How I went from construction to coaching
- What I learned from building 2 different businesses
- The people and mentors who changed everything
- And what I’m building next
This isn’t a highlight reel.
It’s the honest version of what it takes to replace your income,
build a reputation, and earn your freedom.
If you’re a founder stuck between:
“I know this can work” and
“Why does this still feel so manual?”... this video’s for you.
Give it watch if you so please.