Why yoga teachers The pain is very public, which is rare. On r/YogaTeachers they say it plainly: "I'm sick of not making enough money, I still can't pay the bills, I'm in debt, I'm burnt out" that's a teacher of 20 years. "$20 classes at multiple studios, driving all over town, exhausting your body just to scrape together a living." Underneath it is a belief the trade actively teaches. One teacher, stated as a virtue: "a person who starts teaching yoga with the main intention of making money should not be a teacher it's morally irresponsible." That's a money script, not a business problem, and it's exactly what I work on. They buy. One teacher posted about paying $9,000 to a coach. Another wrote "I've spent more on trainings and workshops than my bachelor's degree." Willingness isn't the issue. Market depth is not a constraint. 100,000+ Yoga Alliance registered teachers, 48,547 US studios, 4,833 UK. The gap I'm going into. Existing money-mindset offers for yoga teachers are $67–$88 self-paced digital products in manifestation language "attracting abundance", "magnetize opportunities". Above that it's $3k–$9k business coaching selling six figures. Nothing at £1,000 doing 1:1 with actual behavioural mechanics. The risks I'm taking on, openly 1. They say the problem is income; I solve keeping. Every competitor sells "earn more" because that's the problem they name. I'm selling to the problem underneath it, which is a harder opening. Positioning has to bridge the two rather than tell them they're wrong. 2. Affordability. Most teach part-time and don't live off yoga 41% of yoga therapists earn under $10k a year from it. So my real target is the slice with other income, not the full-time strugglers. 3. No case study in the trade yet. Zero yoga clients so far. My best evidence is the same psychographic in a different job. 4. Thin sample. My qualitative work is one subreddit.