Do the Boring Work · J2 Profit Pulse

Josh Smale

6d • Tips & Tricks

Do the Boring Work

Everybody loves starting. Very few people love repeating. Starting something new is exciting. Doing it for the 47th time when nobody is paying attention? That’s where people disappear.
The boring work is usually the money-making work. Follow-ups. Posting again. Making another call. Sending another message. Improving the same offer. Serving the customers you already have.
Stop confusing excitement with progress. A new idea gives you a dopamine hit. Execution gives you results.
You don’t need to reinvent your business every Monday. Sometimes the answer isn’t a new product, offer, community, or strategy. It’s doing more of what already works.
Repetition feels boring to you because you see everything you create. Your audience doesn’t. You’ve heard your message 100 times. Somebody else may be hearing it for the first time today.
Consistency gets hardest right before most people quit. The beginning has excitement. The finish has a reward. The middle? That’s where you have to work without applause.
Boring doesn’t mean ineffective. Packing orders isn’t sexy. Following up isn’t sexy. Creating systems isn’t sexy. Checking numbers isn’t sexy. But those things build businesses.
Motivation gets you moving. Discipline keeps you moving when motivation disappears. You aren’t going to wake up fired up every morning. Do it anyway.
Quit looking for the shortcut around repetition. Sometimes there isn’t one. You need the reps.
Your competition isn’t always more talented than you. Sometimes they’re simply willing to do the same boring shit longer than you are.
Don’t abandon something just because it stopped being exciting. Ask yourself: Is it actually not working—or am I just bored with working it?
Ideas aren’t your problem. Execution probably is. Having 50 ideas doesn’t beat executing one idea 50 times.