The premise of this book is to take an all in approach and not let a Plan B distract you from your goals. This creates a powerful psychological drive to succeed.

This book is a must read for any business. It’s all about crafting the right message, knowing your audience, and using the right media to reach them.

This book is about client acquisition…how to get traffic (aka prospects and leads) for your business. The author focuses on three types of traffic: Traffic You Own Traffic You Earn Traffic You Buy

Leaders are readers. If you're a business owner, you're a leader by default - a leader of your offer, message, mission, systems, and people. You might follow industry leaders in communities - Skool, social channels like LinkedIn and Instagram, podcasts - or you might even prefer audio books, programs, or live events. If you're like me, you probably do a combination of all three. Today, I'm starting a new category for our community: Leaders Are Readers. What are you reading now? Start a post with the title and author in the Title line of your post. Then, give us a brief summary. As you gain insights you want to share with the community, go back to your post and comment. This will build a treasure trove of recommended reading because there's one more thing I know about brilliant business owners like you...you are a consummate consumer of continuous learning.