It pays (really PAYS) to listen.
So if you don't have more than 2 hours to listen to this week's Skool Games Event Recording, let me summarise it in 60 seconds.
When Sam and Hormozi chat about how they don't want sales teams and sales calls, they just want to spend 100 grand in one click - they're giving voice to what a lot of your 2026 high-ticket customers will want.
If your sales process relies on them making an appointment and spending their time on a call - you're gonna lose money - especially if you frame it as "to see if you qualify". Their money and their experience is their qualification and if you don't recognise that, there's plenty of others who will.
So please just let them give you their money.
Thoughts? Agree or disagree?