14d • General discussion
the number i was obsessing over was the wrong one
ragazzi quick one. for the longest time the only thing i looked at end of month was the big total. "ok we did about 5.5k, cool." felt productive. wasnt.
because the second a month dipped i had no idea what actually dropped. was it subs? tips? ppv? i was just guessing and the answer was always "work harder," which is not a strategy lol.
then i actually broke it down for one account and it was night and day obvious. subs were doing the heavy lifting, like 3k of it, tips were solid, but the ppv/message revenue was almost nothing. so the fix wasnt "more fans." it was "your chatters arent selling in the dms." totally different problem than the one i thought i had.
now the first thing i open isnt the total. its the mix. tells me which lever to pull in about 5 seconds.
for those of you tracking monthly, do you actually break the number down or just look at the top line? and whats the one split that tells you the most?
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the number i was obsessing over was the wrong one
