12d • General discussion
the fans youre losing without ever noticing
ciao ragazzi 👋 quick one thats been on my mind. the fans im most annoyed about losing arent the ones who rage-unsub or complain. its the ones who just… quietly let their sub lapse and i never even clocked it.
think about it. someone subs, maybe tips a little, has a few good convos. then their renewal is coming up, theyre half checked-out, and nobody on my team says a word to them because were all busy chasing fresh traffic. they vanish. no drama, no notice, just gone. warm money walking straight out the door.
what changed it for me was dead simple. i started looking at a list of who's expiring in the next 7 days and having a chatter send them something personal before they lapse. not a salesy blast. a "hey havent talked in a bit, made something with you in mind" kind of nudge. wins back a handful every single week.
retention is so much cheaper than acquisition but nobody acts like it.
do you guys have any kind of win-back flow for expiring fans rn, or is it all eyes on new traffic? curious whats worked
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the fans youre losing without ever noticing
