17d • General discussion
41 people opened the ppv. nobody bought. heres what that actually means
ciao 👋 ive been managing accounts for about 3 years now and this one took me embarrassingly long to figure out.
put out a $50 ppv a couple weeks back. 41 people opened it. nobody bought. my gut said "dead list, bad night, move on." but i sat with it. 41 opens means the hook WORKED, people were curious enough to click. the sale didnt die at the hook, it died at the buy. that points at price or caption, not the audience.
flip it. if id sent that and almost nobody even opened it, totally different problem, that's a preview/teaser issue and the fix is the thumbnail, not the price.
the thing that actually let me SEE this was splitting sent vs viewed vs bought as three separate stages. i use onlystack for it, im on their advanced plan and its been free for me a while now, and it shows me the viewed→bought drop per send. once you read it that way you stop guessing and start fixing the exact broken step.
how do you guys read a flopped ppv, do you split opened vs bought or just look at what it made?
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41 people opened the ppv. nobody bought. heres what that actually means
