Is Community the new Bitcoin?
First of all, hello everyone! I'm new here. Over the past few weeks, I’ve started realizing that digital communities are becoming the new type of real estate, I called it "Digital Real Estate." This market is going to be huge in my opinion, and being here right now feels like discovering Bitcoin back in 2010. :)
A bit about my background: I used to run a B2B lead generation agency in the Czech Republic, helping Tech & SaaS companies scale their outbound sales and increase their MRR.
Recently, a close friend of mine who is a very smart investor, reached out to me for help. He completely owns one Facebook group with over 108,000 members.
From the outside, it looks like a goldmine making thousands of dollars. But as you all know, it’s not that simple. Currently, the monetization is struggling because the members don't pay a single cent to be there.
He brought me on as the Growth & Strategy Manager to help him transition the community to a paid Skool group (called Yachtusiasts) for $10/month. Our immediate target is to convert just 1% of the audience (approx. 1,000 members) to validate the concept and make the community self-sustainable.
Since I come from a traditional B2B SaaS background, I wanted to ask this community of experts:
  1. What is the most friction-free way to move people from a free FB group to a paid Skool environment?
  2. Should we focus on a low-cost value loop (like a lead magnet on a landing page) or dive straight into direct outreach with active members?
  3. Have any of you successfully monetized a massive niche like golf through B2B sponsorships instead of member subscriptions?
Would love to hear your insights, frameworks, or any mistakes we should avoid.
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Tomáš Tapšík
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Is Community the new Bitcoin?
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