When donors give to your organization, they want more than just a receipt — they want assurance that their contributions are making an impact. By sharing the right financial and operational metrics, you can build trust, deepen relationships, and open the door to increased giving. Here are 5 key metrics every non-profit should communicate to donors: 1️⃣ Program vs. Administrative Spending Show how much of each donation goes directly to your programs vs. overhead. A clear breakdown demonstrates responsible stewardship of funds. 2️⃣ Cost per Outcome Move beyond dollars spent and highlight the impact per dollar. For example, “Every $50 provides one family with a week’s worth of meals.” 3️⃣ Fundraising ROI Share how much revenue is generated for every dollar spent on fundraising. A positive ROI shows donors their support fuels growth efficiently. 4️⃣ Donor Retention Rate Repeat donors are the backbone of sustainability. Reporting your retention rates reassures supporters that your mission resonates. 5️⃣ Impact Outcomes Numbers are powerful, but stories make them stick. Pair your data (meals served, students supported, acres preserved) with real stories of lives changed. 💡 Why This Matters Sharing these metrics regularly builds credibility, transparency, and long-term trust. When donors understand their true impact, they’re more likely to give again — and give more. 💛 🤝 Need Help? At Smith CPAs & Associates, we help non-profits track and present the right metrics to donors, boards, and grantmakers in a clear, accurate, and compelling manner. 📞Book Your Free 30-Minute Discovery Call 📩 Email:
[email protected] 🌐 Website: www.smithcpasassociates.com Let’s strengthen your donor relationships through better financial reporting 💪