- Build a community.
If you want people to listen to your music you need to make them feel like they are a part of something bigger and that they belong to your clique. You can be a leader of community, a role model or just share the same experiences and emotions to relate to your audience.
- Create an image of your brand.
The previous point states that you need to give people a reason to relate to your music. But to do so you need to understand what you and your brand stand for. Of course this means you'll need to decide what you like and what you don't and be open about it. Remember "if you are friends with everyone, then you are friends with no one"
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