Most people start cold outreach by thinking about what they want. - More replies. - Better deliverability. - Lower bounce rates. - AI personalization. Your prospects don't care about any of that. When you hit "Send", you're emailing people who: • Don't know you. • Don't trust you. • Don't care about your company. • Don't want another sales pitch. • Aren't looking to book a meeting with a stranger. So ask yourself: Why would they take 30 minutes out of their day to talk to you? The answer is simple. Because they believe you can help them grow their business. - Not because your emails have a 98% deliverability score. - Not because you used AI to write them. - Not because your bounce rate is under 2%. They only care about one thing: "Can this person help me get a result?" For my agency, that result is more qualified meetings. Everything else is just how we deliver it. So what should you actually focus on? Only two things. 1. Create a Grand Slam Offer Remove as much risk as possible. My offer is simple: We'll run your first campaign completely free. - 1,000 prospects - We buy the tools - We write the copy - We build the infrastructure - We manage the campaign You only fill out a short onboarding form. If you like the results, we continue on retainer. If not, we shake hands and part ways. No contracts. No upfront payment. Almost zero risk. The easier it is to say "Why not?", the more conversations you'll start. 2. Know Your Audience Better Than Your Competitors Nobody wants to hire someone who clearly doesn't understand their business. Know: • Their ICP • Their biggest bottlenecks • What they're trying to achieve this quarter • How they currently solve the problem • Why their current approach isn't enough When your prospect feels understood, you've already built more trust than 90% of cold emails ever will. Grand Slam Offer + Deep Audience Understanding = Meetings That's the formula. Not fancy AI prompts.

Most people are doing LinkedIn outreach wrong Everyone starts the same way: Export 20k–30k leads from Apollo or Clay. Dump them into a sequence. Pray. But realistically, how many of those 30k are actively thinking about your offer? Very few. Here’s a method that’s working much better for us: 1. Start with signal, not databases Find 5–10 influencers in your niche who: - Post daily about your ICP’s problems - Get 100+ meaningful engagements - Have your ideal buyers commenting Those comment sections are live intent pools. 2. Use post engagement as your list source Instead of scraping random contacts, pull: - People who liked - People who commented - People engaging repeatedly These people are already thinking about the topic. 3. Warm your account properly Before automation: - Clean up profile - Add positioning headline - Post a few times - Manually engage Don’t look automated. 4. Simple flow that converts - Used closely for linkedin outreach - Profile visit - Like post - Send connection - After acceptance → message Connection message: “Hey [Name], Would love to add you to my network.” No pitch. No hook. No trick. We’re seeing ~30–35% acceptance just by not being pushy. 5. Start conversations, not sales sequences After they accept: “Hey Rick, Curious, how are you currently handling outbound? What’s your cold email stack?” This opens dialogue instead of triggering defense mode. Conversation → diagnosis → meeting. Engagement-based prospecting > static scraping. Copywriting. Pitch should be about how you solve a problem how you reduce work make money save time save money. Sell transformation. Ping me if anyone needs a closely lifetime account.

Let me know in the comments, and I will create a video guide!

You can now interact with Clay directly from your terminal using tools like Claude Code, Codex, and Cursor. That means you can search Clay data, run functions, and create or trigger workflows—all without constantly switching back to the UI. This opens up a lot of possibilities for building more advanced GTM automations and AI agents. I've already started testing a few workflows, including: - 🤖 AI agents interacting with Clay - ⚡ Automated workflow creation - 🔄 Running Clay functions via code - 🛠️ End-to-end GTM automations - I'll be sharing practical examples and tutorials with the community over the next few days, so you can see exactly how to use it in your own workflows. Exciting times for GTM Engineers. 🚀

Let me know in the comments what you want to learn or have doubts about.