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5
Brian Marckesano
23d •
General discussion
FREE GROUP CALL RECORDING
Replay below
Meeting Purpose
Discuss modifications to the social circle building funnel to improve effectiveness and give new members more time to prepare.
Key Takeaways
Shifting from advertising specific events to promoting ongoing social circles for various interests/industries
Creating evergreen group chats as lead nurturing mechanisms before inviting to actual events
Using more general language (e.g. "young professionals" instead of "singles") to attract higher quality participants
Encouraging rapid testing of different niches and ad angles with small budgets
https://fathom.video/share/ighwQcfe_dpdwbMwjgE4vBerV5Eaohq2
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