Project: Growing my Business
# Objective
to have a thriving massage business
# Measurement
I will have a consistently full schedule of 21+ clients a week
# Vision
- my financial stability allows me to be fully present in my treatment room
- I feel gratified and rewarded for serving the community and sharing my gifts
- I have a vibrant thriving garden that provides joy to me and others
- I take time off every 3 months to immerse myself in nature and travel
- I apply my creativity other business ventures
- I build a temple in the woods
# Timeline
1. 21 clients a week Mar 1 2026
2. consistent 21/wk May 2026
3. booked 2 weeks ahead Oct 2026
4. no longer accepting new clients Feb 2027
# Rewards
1. Day to work on fun projects
2. Buy some supplies for fun projects (linen, leather)
3. Plan a long weekend/solo retreat
4. new tattoo, like a big one
# Actions
  • revamp website with SEO tips from google AI
  • get feedback on social media posts, plan roll out
  • set up a google ads campaign
This is my current iteration. I have adjusted the timeline, metrics and rewards.
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Jon Dawson
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Project: Growing my Business
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