September starts in August Webinar Series

11 August: Build Your Sales Plan

Wanting more sales is not a sales plan. A useful plan must define the target, the market, the activity required and who is responsible for delivering it. In this session, we will break sales planning into practical decisions that an MSP owner can make and manage. You will learn how to set realistic revenue goals, calculate the number of opportunities required and identify the prospecting activity needed to create them. We will also look at resources, timescales, responsibilities and measures. You will leave with the foundations of a simple sales plan that can guide weekly activity and management decisions.

18 August: Create Your Sales Story

Most MSPs describe themselves using the same claims: reliable, proactive, trusted and customer-focused. These statements are difficult to prove and give prospects little reason to choose one provider over another. In this session, we will look at how to create a clear sales story based on the clients you serve, the problems you solve and the value you deliver. You will learn how to explain what makes your MSP relevant and different without relying on jargon or exaggerated marketing language. You will leave with a stronger structure for conversations, emails, proposals, website copy and other sales material.

25 August: Build Your Pipeline

A pipeline should show where future revenue is likely to come from. Too often, it becomes a list of old conversations, vague possibilities and opportunities that have not moved for months. In this session, we will look at how to build a pipeline from your niche, sales plan and sales story. You will learn how to identify target accounts, create prospecting activity, define meaningful sales stages and decide what qualifies as a genuine opportunity. We will also cover next actions, pipeline value and regular reviews. You will leave with a practical structure for creating and managing a healthier sales pipeline.

Each session starts at 11.00 AM and lasts approximately 45 minutes.

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September starts in August Webinar Series