I was just in receipt of a wedding gift "thank you" from a young couple who got married last summer and they had finally got around to sending their handwritten card. I opened it with anticipation as I love the new bride, am close friends with her mother, threw her bridal shower and have known her since childhood. What I received was literally a two line thank you that essentially said, "Thank you both for your generosity and for coming to our wedding."....well, ummm...I didn't actually get to the wedding and it wasn't that large...and clearly they did not know what gift I had given them. The writing space on the card was 3/4 empty. The card made it into the trash as quickly as the junk mail. Sadly.
Now, I'm telling this story because not because I specifically cared about receiving a thank you card- but because John's post was chatting about how it makes one FEEL. I was an obligation (let's get the card DONE) and I'm sure those two lines were on every card that was sent. It was not sincere and I literally dreaded her mother asking me about the card. Sometimes, if you don't write with sincerity and thought, it truly is better to not write at all.
I still love the gal and her hubby....clearly! However, I really love to save photos and notes from those who show caring and love, and have given TIME to show me I matter to them. Sincerity MATTERS!