I was hitting 40k months and still felt like a slave

Adam Luckey

Mar 10 • Acquiring Clients

I remember the day everything changed in my agency.

I saw a post from a mentor and he said he had 0% business stress.

I knew him well enough to know he wasn’t lying.

Years ago he transitioned his agency model to a coaching model.

I was hesitant to change my model.

I felt like a was a little pansy If I gave up now.

I was hitting 40k months and on the path to scale to 100k/month.

That day everything changed though. Something broke inside of me.

I was so angry that someone could say they were hitting 130k/months with 0% business stress. It went against everything I was experiencing.

Constant stress.

Feeling like I had 40 bosses not 40 clients.

Difficulties scaling because every time I brought on an additional 5-10 clients I had to hire more people.

Then there’s the stress of managing the new people I hired.

Constant back and forth on slack and zoom calls.

After 5 years of this stuff I had enough.

What ultimately did it for me was when my kids kept calling me “cranky daddy.”

I wasn’t showing up as the Dad I wanted to be.

Instead of being kind and present with them I was short and dismissive.

At the end of my days I had nothing left to give them but my leftovers.

I thought it would just be a short season of this but the more I tried to scale the more this reality was prolonged.

Something had to change.

After all I was building a business to bring freedom not slavery.

Yet I felt like a slave.

But God is good and always provides a way of escape.

I eventually hired that mentor and followed his path to launching a coaching offer.

It’s been the best decision I’ve made in business.

I feel more alive doing work I love.

I work with clients that aren’t codependent. Meaning they don’t outsource the success of their business to me and my team. They understand that success is ultimately their responsibility.

They just need the guidance and tools to get there.

These clients show respect and value our coaching relationship.

Stress levels are nowhere near what they were.

I now have a model that will take me to 100k/month but without all the grind.

It’s a model that is built on “lifestyle first.” Meaning the. Way I market, sell, and deliver is built in a way that serves me instead of enslaves me.

Instead of constantly putting out fires business is way more peaceful.

A coaching/consulting offer is fundamental to this model.

I call it The Freedom Creator Model.

I’m running a workshop this Friday, March 14th at 12:30pm PST.

We’ll cover:

✅ How to stop selling your time and start selling your thinking.

✅ The exact steps I took to transition from DFY to coaching and consulting.

✅ The playbook on how to price, position, and package your new offer.

✅ How to get paid and respected for consulting work you are already doing.

✅ How you could bolt on at least an extra 5k/month within the next 8 weeks.

Shoot me a DM for a ticket. They are $7.

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