Sep 12 • Build Challenges
Lead nurture segmentation
Build a 21-day nurture sequence for leads who requested a home valuation but have not booked a consultation.
Audience:
- Homeowners in [market]
- Lead source: [Meta/Google/website/referral]
- Likely time horizon: 3–12 months
Create:
- Six emails
- Four short text-message drafts
- Three call-task prompts for the CRM
- Objection-handling snippets for “just curious,” “not ready,” and “already have an agent”
- Recommended tags and workflow triggers for n8n/CRM
Constraints:
- No pressure tactics.
- No pricing guarantees.
- Ask for permission before sending detailed follow-up material.
- Keep SMS drafts concise and human.
- Make each message offer a useful next step.
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Lead nurture segmentation
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