How did Tony tiger get his slogan their Great? Tony the Tiger’s slogan, “They’re grrrreat!”, came from Kellogg’s advertising work in the 1950s and was popularized by his voice actor Thurl Ravenscroft. Early ads used slightly different wording like “You bet your life they’re Gr-r-reat!” before the familiar version took hold.[1][2] ## How it started Tony the Tiger was created for Kellogg’s Frosted Flakes in the early 1950s by the Leo Burnett agency, and the mascot was developed through multiple artists and refinements. The catchphrase emerged as part of the character’s growing personality in commercials.[1][3] ## Why it stuck Thurl Ravenscroft’s delivery made the line memorable, stretching out the “grrreat” in a way that matched Tony’s upbeat, powerful personality. That performance turned the slogan into one of the most recognizable in food advertising.[1][2] ## Simple version In short, the slogan came from Kellogg’s ad team, but **Thurl Ravenscroft’s voice** made it famous.[1][2] Sources [1] Tony the Tiger - Wikipedia https://en.wikipedia.org/wiki/Tony_the_Tiger [2] From Traditional to Social Media: Tony the Tiger is Gr-r-reat! https://nashvilleyogimarketer.com/blog/tony-the-tiger-social-media-marketing [3] Why Frosted Flakes' Tony the Tiger Is the Greatest Cereal Mascot Of ... https://popicon.life/frosted-flakes-tony-the-tiger-greatest-cereal-mascot/ [4] Tony the Tiger: 10 Facts - Yahoo https://www.yahoo.com/lifestyle/tony-tiger-10-facts-122212270.html [5] The Birth of an Icon: Kellogg's Advertising in 1951 ... - Facebook https://www.facebook.com/didyouknowthat2020/posts/the-birth-of-an-icon-kelloggs-advertising-in-1951kelloggs-advertising-in-1951-ma/696955543017484/

There are many ways to advertise, and brands are now leveraging channels that were once unavailable to them. However, the most effective approach is to advertise with purpose. When you understand how ads work and use them strategically, they can produce strong results; the main challenge is often the cost. Sources [1] The Unseen Cost Of Rebranding - Branding Strategy Insider https://brandingstrategyinsider.com/the-unseen-cost-of-rebranding/ [2] The True Cost of Rebranding Most Business Owners Don't Budget For https://offthemarkipsolutions.com/2026/04/16/the-true-cost-of-rebranding-most-business-owners-dont-budget-for/ [3] The Hidden Cost Of Bad Branding: What It's Really Costing Your ... https://flitchcreative.com/2025/09/30/the-hidden-cost-of-bad-branding/ [4] The Real Cost of Keeping an Outdated Brand - KidGlov https://kidglov.com/blog/cost-of-bad-brand/ [5] The Real Cost of Rebranding (And How to Avoid It) - Indie Law https://www.indielaw.com/blog/the-real-cost-of-rebranding-and-how-to-avoid-it/ [6] 5 Ways to Reduce the Costs of Rebranding - Brandsonify https://www.brandsonify.com/blog/branding/5-ways-to-reduce-the-costs-of-rebranding/ [7] The Rebrand Nobody Plans For (And Why It's So Costly) - YouTube https://www.youtube.com/watch?v=I9ANEB45O8Q [8] Brand purpose. The biggest lie the ad industry ever told? - Tom Roach https://thetomroach.com/2020/11/13/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/