Sep 12 • Build Challenges
Ad-performance analyst
Analyze this marketing performance export and produce an executive summary.
Calculate and compare:
- Spend
- Leads
- Cost per lead
- Booking rate
- Appointment rate
- Qualified-lead rate
- Cost per appointment
- Cost per qualified lead
- Best and worst creative themes
- Next three experiments to run
Do not infer causation where the data only shows correlation. Flag missing fields and data-quality concerns. Present results in a table, then provide a concise decision memo.
Data:
[Upload CSV or paste table]
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