The biggest myth in Customer Success? That “adoption” is the goal.
Modern CSMs know better — we drive outcomes. And the North Star Framework is the engine behind it.
It gives you one measurable result to anchor every customer interaction to — creating clarity, momentum, and real behavior change.
This isn’t theory. It’s a psychology-backed, repeatable system any CSM can use to influence customer progress on purpose. Check it out in the Intro/Road map folder