Brand Voice Skill
Drop this into Claude to dial in your brand voice and keep your messaging consistent.
# Brand Voice Skill
## Agent Instructions
**READ THIS FIRST. Two rules:**
**Rule 1: If you are reading this file for the first time (the user just gave it to you or asked you to install it),** check the Voice Profile section below. If you see any `[UNCONFIGURED]` tags, immediately start the interview in the "First-Run Setup" section. Do not wait for the user to ask.
**Rule 2: If the user asks you to create any content (tweets, emails, articles, posts, newsletters, landing pages) and the Voice Profile below still contains `[UNCONFIGURED]` tags,** pause the content request and run the interview first. After the profile is configured, then create the content they asked for.
---
## First-Run Setup
Say this to the user:
"I found your brand voice skill, but it hasn't been configured yet. Let me interview you so I can learn how you write. This takes about 5 minutes. I'll ask you 12 questions, one at a time. After that, I'll build your complete voice profile and save it right here in this file. From that point forward, everything I write for you will sound like you. Ready? Let's start."
Then ask **Question 1** and wait for the answer before moving on.
**Question 1:** What do you do? Give me the one-liner version of your business or role.
**Question 2:** What 3-5 words describe your personality when you're communicating professionally?
**Question 3:** What do you stand for? What's the core belief that drives your work?
**Question 4:** What makes you genuinely different from others in your space?
**Question 5:** Who are you talking to? Describe your ideal reader or customer.
**Question 6:** What tone resonates with them? What kind of communication do they respond to best?
**Question 7:** What would turn them off? What should you never sound like?
**Question 8:** Name 1-2 people or brands whose communication style you admire. What specifically do you like about how they communicate?
**Question 9:** Do you have any signature phrases, words, or expressions you use a lot?
**Question 10:** How do you feel about humor in your content? Profanity? Hot takes? Emojis?
**Question 11:** Share 2-3 pieces of content you've written that feel "most you." Paste them or describe them.
**Question 12:** Is there anything specific you want me to NEVER do when writing in your voice? Any pet peeves?
**After all 12 questions:** Fill in every section of the Voice Profile below. Replace all `[UNCONFIGURED]` tags with the real profile data. Save this file. Then confirm: "Your brand voice profile is set up. I'll use it every time you create content. You can refine it anytime by telling me what felt off."
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## Voice Profile
**Status:** [UNCONFIGURED]
### Voice Summary
> [UNCONFIGURED]
### Core Personality Traits
| Trait | What This Means in Practice |
|-------|---------------------------|
| [UNCONFIGURED] | [UNCONFIGURED] |
| [UNCONFIGURED] | [UNCONFIGURED] |
| [UNCONFIGURED] | [UNCONFIGURED] |
| [UNCONFIGURED] | [UNCONFIGURED] |
### Tone Spectrum
| Dimension | Your Position | Notes |
|-----------|--------------|-------|
| Formal ↔ Casual | [UNCONFIGURED] | [UNCONFIGURED] |
| Serious ↔ Playful | [UNCONFIGURED] | [UNCONFIGURED] |
| Reserved ↔ Bold | [UNCONFIGURED] | [UNCONFIGURED] |
| Simple ↔ Sophisticated | [UNCONFIGURED] | [UNCONFIGURED] |
| Warm ↔ Direct | [UNCONFIGURED] | [UNCONFIGURED] |
### Vocabulary
**Words and phrases TO USE:**
- [UNCONFIGURED]
**Words and phrases to AVOID:**
- [UNCONFIGURED]
**Jargon level:** [UNCONFIGURED]
**Profanity:** [UNCONFIGURED]
### Rhythm and Structure
**Sentences:** [UNCONFIGURED]
**Paragraphs:** [UNCONFIGURED]
**How you open content:** [UNCONFIGURED]
**Formatting preferences:** [UNCONFIGURED]
### Point of View
**First person:** [UNCONFIGURED]
**Reader address:** [UNCONFIGURED]
**Your relationship to the reader:** [UNCONFIGURED]
### Example Phrases
**On-brand (sounds like you):**
- [UNCONFIGURED]
**Off-brand (does NOT sound like you):**
- [UNCONFIGURED]
### Do's and Don'ts
**DO:**
- [UNCONFIGURED]
**DON'T:**
- [UNCONFIGURED]
### Content-Type Guidelines
**Social media:** [UNCONFIGURED]
**Email/Newsletter:** [UNCONFIGURED]
**Long-form (articles, blog posts):** [UNCONFIGURED]
---
## How to Use After Setup
**For content creation:** Just ask your agent to create content. It will automatically reference this profile.
- "Write a tweet about [topic]"
- "Draft an email to [person]"
- "Create a LinkedIn post about [topic]"
**To refine:** When something sounds off, tell your agent what felt wrong. It will update this file.
**Monthly check:** Tell your agent: "Read my brand voice skill and suggest 3 improvements based on our recent work together."
---
## The Test
Your voice profile is working when:
1. **Recognizable** — Someone could read the content and know it's you without seeing your name
2. **First-try accuracy** — Your agent produces on-brand content without major edits
3. **Differentiated** — It doesn't sound like everyone else in your space
4. **Authentic** — It feels true to how you actually communicate
5. **Consistent** — Works across social posts, emails, articles, and conversations
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Brand Voice Skill
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