Here are 5 powerful Claude features people are using to absolutely kill it right now:
1. Claude Design 🎨
What it is: A web-only feature that builds a comprehensive brand identity, pitch deck, and landing page in under an hour.
The Workflow: Use a tool like Firecrawl to extract the branding JSON of websites you admire, paste that data into Claude to synthesize a new brand language, and upload it into Claude Design to instantly generate typography rules, color palettes, and components.
2. Claude Code & Co-work 💻
What it is: Dedicated workspaces inside the Claude Desktop app that allow users to build and ship mobile apps or Chrome extensions without writing code.
The Workflow: "Code" runs directly in a terminal for advanced development, while "Co-work" allows beginners to link Claude to a desktop folder where it automatically creates, organizes, and modifies files. You can even generate a QR code via Expo Go to test the app live on your phone.
3. Strategic Token Management 🪙
What it is: A collection of efficiency hacks to stop wasting context window usage and get up to 5 times more output out of a subscription.
The Workflow: Because Claude rereads the entire chat history with every new message, you can maximize tokens by typing /clear when changing topics, bundling multiple requests into a single prompt, editing original messages instead of sending consecutive corrections, and using /context or /cost to track spending.
4. Video Watching Skill 📺
What it is: A free, open-source custom skill (available on GitHub as "Claude Video Watch Skill") that enables Claude to "watch" and analyze video content.
The Workflow: By combining command-line tools (like yt-dlp and ffmpeg) with an AI transcription service, typing /watch [URL] allows Claude to process a video's transcript and visual frames simultaneously. It extracts visual diagrams, code blocks, or graphs and provides a structured summary with timestamps in under 2 minutes.
5. Claude Projects (Multi-Session Context) 📁
What it is: A feature that groups related chats and documents together to build a deep library of persistent context for complex, income-generating workflows.
The Workflow: It allows for highly consistent, multi-step output across separate sessions. Examples of workflows include generating formatted fiction or puzzle books chapter-by-chapter for Amazon KDP, using the direct Microsoft Excel integration to build marketplace-ready dashboards, or building simple utility Chrome extensions to sell.