2d • General discussion
Micro Markets
Why Timing Matters in the Piedmont, Oakland and Berkeley Real Estate Market
Understanding Our Micro Market. How does your market measure up?
By Debbi DiMaggio
One of the most important things I help my clients understand is how our local real estate market truly works. It’s not driven by national headlines—it’s driven by timing, geography, and long-standing local patterns.
After January 15th, homes typically begin to return to the market, though it’s always a week-to-week rhythm. We don’t see a surge of listings all at once as in some areas. Instead, it’s more common for one or two homes a week to come on that may be a strong fit for a buyer.
Because our market is geographically small—Piedmont, Oakland, and Berkeley—inventory is naturally limited. Quality homes in desirable neighborhoods do come up, but patience and preparation are essential.
How Our Micro Market Works
From mid-November through Christmas and into the New Year, the market reliably flattens. This happens every year, like clockwork. Some agents even hold their listings until after the Super Bowl. I often bring listings to market between January 7th and 10th to capture the pent-up demand created during the November and December pause.
It may sound unusual, but in our area, we truly chart and time listings around the holidays. Buyers are often traveling or visiting family during these periods. After more than 35 years in this market, I’ve seen the same patterns repeat themselves year after year.
Unlike regions with heavy winters—where spring is the primary listing season—our market follows a holiday- and school-year-driven rhythm. Summer can be quieter due to travel, and we often see fewer homes come on the market when school is out. When school is in session, inventory typically increases. Following the school calendar is one of the best ways to understand our local real estate flow.
Understanding this cycle helps set realistic expectations—and reinforces why strategy, timing, and experience matter. The right home does come along, and when it does, being prepared makes all the difference.
Questions about the market, the value of your home, or simple tips and suggestions to better prepare your home for market for when the time comes. www.DebbiDiMaggio.com
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Micro Markets
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