Aug '24 • Tips
Decisions Are The Value
Decisions Are The Value
What you don't see, and what takes all the time, are all the decisions that were made in creating this system.
Big decisions.
Little decisions.
Even decisions about which decisions to actually make, which to delegate to the user or someone else, and which to safely ignore.
All of these add up, and contribute to the cost of the process to produce the desired result.
What looks so simple and easy on the surface, belies the many, many decisions that had to be made, and actions that had to be taken, to create that simplicity.
Decisions take time.
You usually have to research the available options, gain some education and understanding as to how they all compare to each other and how each option relates to both the immediate issue under consideration as well as the larger goal towards which one is striving to achieve.
You pick one and hope it works out well.
Feedback is not usually immediate, so you don't really know whether you have made the right choices until much later.
If things work, great, but were all the decisions correct, or did you just get lucky with some?
Errors are tricky to spot and avoid yet easy to make.
Errors of omission, leaving something out that needs to be in.
Errors of commission, putting the wrong thing in that needs to be out or different.
Syntax Errors, putting things in the wrong order or using the wrong grammar to describe what you want done.
And the ever present Law of Unintended Consequences, where something you do or don't do now has effects in the future that go against the larger results you were trying to achieve.
Fixing, or even preventing these errors require a lot more decisions to be made.
Rabbit trails leading to dead ends requiring you to back up to a point where you can try the other path. But which point do you back up to?
How many levels deep, how many decision points back do you need to go?
How do you know?
Even these are decisions that need to be made.
Each decision takes time, and comes at a cost of energy and resources.
Add up all those costs and you start to get some idea of why something that appears so simple and easy can cost so much.
When offering a Done-For-You service or product what you are really offering is to make all those decisions for the person. Thus saving them time and mental anguish.
By choosing you and your solution, they can get the result they want without having to make all those other decisions that you have already made for them.
They don't even have to know or care about those other decisions. They just trust that you have or will make them all for them, and that enough of your decisions will be correct so as to get them a good result on time and within budget.
The formal education you received (more decisions made in that process) and the experience you have earned (even more decisions made) give you a framework for discriminating between options and the wisdom and understanding to know which is best for the present situation.
You know the nuances, the inflection, pressure, and leverage points, and the possible outcomes of the courses of action before you.
That's why they pay you the big bucks.
So next time someone tries to negotiate the price down, start handing them some of those decisions and the responsibilities that go with them.
For each price reduction you agree to, give them another set of choices and ownership of the outcomes of those choices.
Soon, they may feel so overwhelmed that they just give up and hand you back the entire project with whatever amount you want to take it off their hands and absolve them of the responsibility.
Next time you feel like an imposter, start listing all the decisions you have to make in that role. Big ones, little ones, easy ones, hard ones. List them all.
Pretty soon that imposter syndrome feeling goes away as you begin to realize just how much work actually goes into playing that part.
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Decisions Are The Value
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