Your digital product might not be the problem… your website might be
Ever notice how some digital products sell every day… and others just sit there even though they’re just as good? A lot of times it’s not the product. It’s the experience around it. Your website is basically your 24/7 salesperson. If it’s slow, outdated, confusing, or hasn’t been touched in months, people quietly leave before they even see what you made. I’ve seen creators spend weeks building amazing ebooks or courses, but their site still has broken links, old copy, or a checkout that feels sketchy. Small things like updating pages regularly, improving speed, cleaning up layouts, and simplifying the buying process can literally double conversions without changing the product itself. Sometimes growth isn’t “create more.” It’s “optimize what’s already there.” when was the last time you refreshed your site or store?