The Missing Piece Between Building and Making Sales
Ever notice how a lot of digital products don’t fail because they’re bad… they fail because nobody sees them?
I’ve been paying attention to something lately, the people making consistent sales usually aren’t the ones with the “best” product, they’re the ones who package it better, position it better, and make the buying process stupid simple.
Small things like how the offer is presented, how clear the page is, or how smooth checkout feels can literally double conversions without touching the product itself.
Ecommerce taught me that marketing + presentation matters just as much as creation.
Curious, what’s been harder for you guys so far… creating the product or actually selling it?
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Paul Josan
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The Missing Piece Between Building and Making Sales
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