6d • General discussion
10 Ways to get your first 50 customers
I would like to share with you 10 realistic, free, beginner-friendly ways to get your first 50 customers for your digital product, even with a small audience:
1️⃣ Leverage your existing following
Your first customers are often people who already know you. Announce it everywhere: Insta, TikTok, FB, stories, automated emails, close friends list.
📌The best way to start is by sharing your idea with your friends. They’ll most likely become your first marketers, if not your first customers.
2️⃣ Engage in Niche Communities
Join groups, subreddits, forums, Discord channels, answer questions, drop soft mentions of your product when relevant.
3️⃣ Start a “Build in Public” series
Share progress, behind-the-scenes, drafts, struggles, wins.
📌People love being part of the journey, and buy because they feel connected.
4️⃣ Offer a Limited “Beta” Version
💸Sell at a small discount to early adopters.
Beta = fast trust, early testimonials, first customers.
5️⃣ Create a Freebie That Directly Leads Into Your Product
📝Checklist → full guide
📑Template sample → full template pack
🎥Mini video → full course
📌Your freebie should be a “taste” of the paid product.
6️⃣ Collaborate With Micro-Creators
Guest posts, live videos, newsletter swaps. You don’t need huge influencers — creators with 500–5,000 engaged followers convert extremely well.
7️⃣ Launch on Multiple Platforms
Use different resources to sell your product. For example:
🔸Gumroad
🔸Etsy
🔸Creative Market
🔸Shopify
🔸Ko-fi
🔸Own website
📌More storefronts = more chances to be discovered.
💎Popular platforms give the product greater visibility and increase buyer confidence.
8️⃣ Use TikTok/Instagram for reels “Problem → Solution” videos
Post micro-educational videos showing your product solving a real problem. Short form content sells digital products better than anything right now.
9️⃣ Run a 48-Hour Launch Offer
Scarcity works. Early-bird price, bonus templates, fast-action gifts.
📌People need a reason to buy TODAY.
🔟 Leverage Social Proof early
Even small proofs count:
– “Just launched!” screenshots
– beta user comments
– waitlist signups
– DMs
– early testimonials
📌Social proof makes buyers feel safe.
Conclusion:
Your first 50 customers won’t come from luck. They’ll come from action.
🔺Not perfect strategy.
🔺Not complicated funnels.
🔺Just consistent, simple, repeatable steps.
Every creator who ever built a successful digital product business started the same way:
with zero customers… and one person willing to take a chance.
🔺Show up daily.
🔺Share value.
🔺Talk about your product.
🔺Put it in front of real people.
🔺Repeat what works.
Because once you get your first 50 customers, the next 500 become so much easier.
Momentum kicks in, confidence grows, and your product starts selling because of the reputation you built, not just the promotions you run.
🔺Start small.
🔺Stay consistent.
🔺And watch how fast your audience turns into customers. 🚀
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10 Ways to get your first 50 customers
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