Welcome to the new members! Let us know who you are, what business you are in, and what your favorite hobby is (maybe the same as your business if your lucky!) with a pic! Preferably a pic of you doing your hobby. :-) I'm Chris, I teach my clients how to take control of their own business advertising! I love to go snowboarding when I can!

New tool that will streamline your advertising insights with the analytics you care about just added to the AI toolbox module in the classroom! Be sure to watch the video and then you will be able to get better insights into your own Meta ads than most agencies could hope to convey to you as the business owner. My AI toolbox is designed for business owners who want to leverage AI in a meaningful way around their advertising while keeping costs down.

1) 𝙁𝙍𝙀𝙀 𝙎𝘼𝙈𝙋𝙇𝙀𝙎! 𝙂𝙤 𝙜𝙚𝙩 𝙨𝙤𝙢𝙚 𝙛𝙧𝙚𝙚 𝙙𝙖𝙩𝙖! (Who doesn't like free samples?) ¯\(ツ)/¯ Ad testing costs money. Waste money if you are in business for yourself, and you will not be in business for yourself much longer. So test for free first. Post your videos on Instagram. Post your photos too. Then watch. Some posts get real attention that gives you valuable data insights into your media. Posting is free, and you have a business to run, so do not be shy. As a business owner, it is your duty to promote your brand and create success. Be sure to post on Instagram where Meta gives you WAY MORE cold audience reach. When you post on Facebook, the algorithm focuses on your personal network from you personal page and if you post to your business page, Facebook basically shows it to no one. I have worked on projects where a client has over 100K followers on their Facebook business page and when they post, they get a dozen engagements. Weak results even when the page has a ton of followers. There are so many accounts on Facebook now that you have to pay them to get any reach as a business. For video, you can also use TikTok to post organic video to get good cold audience reach to do some video media testing there for free. Take the winners. Add a short call to action at the end. Now run that as an ad. You just tested creative and got free reach at the same time. It won't always work. Some posts do great and flop as ads. But the hook often carries over. Keep the hook. Change the rest. 2) 𝘿𝙤𝙣'𝙩 𝙩𝙤𝙪𝙘𝙝 𝙩𝙝𝙖𝙩! ╬ಠ益ಠ) Every change resets learning phases and Meta optimizations. It can be hard to wait for Meta to work with impressions, conversions, and pixel events to optimize. If you do not have at least 2,000 to 3,000 impressions on an ad set, you have not even hit the minimum statistical relevance gate. So every tweak sends you back to the start. Pick one day a week. Make your changes then. Wait. Look again next week. Remember that if you are just putting a large budget behind brand new media concepts or offers, you are rolling the dice. Start with smaller testing budgets you are comfortable leaving running for days at a time.

Hey everyone! If you are running ads on Meta I am doing group consulting for all the members as the group gets started here. Office hours are on Tuesday at 3PM MST. Use this link to add it to your calendar: https://www.skool.com/live/8DRlZ2yfKVX As I get started doing group calls for everyone to learn how to run their own ads this is first come, first serve! See you there, happy Thursday! -Chris