📊 Everyone tells med spa owners to “track your KPIs.”
But what exactly is a KPI?
A Key Performance Indicator (KPI) is simply a number that tells you how healthy your business is and whether you’re moving toward your goals.
In a med spa, there are hundreds of KPIs you could track. The mistake is trying to track all of them.
If I had to start with just five, I’d recommend:
• Consultation conversion rate
• Patient retention rate
• Revenue per patient
• Revenue per provider
• Profit margin
What KPI do you track most closely in your practice? Or, if you’re just getting started, which one do you think is most important?