Since I am going through the SEO training modules, I am curious as to any changes about this topic that I should be aware of. From what I've seen so far, Google does not necessarily rank strictly on key words anymore and there are other factors that should be kept in mind...particularly the impact AI has on searches. While watching the first couple of trainings, I noticed that the rankings on the videos dated back to 2021. I'm sure a lot has changed over the past five years. Thanks in advance for your feedback.