How to get customers using Google · Max Business School™

Apr '24 (edited) • Digital Marketing & Business

How to get customers using Google

If you are struggling with getting traffic to your websites, here's how I would do it with the most-used search engine on Earth.

I. THE STRATEGY:

With Google, you have 2 approaches:

- Identify where the competition is and model them.

- Find non-competitive keywords to target. These are high-intent keywords that your competitors overlooked.

II. THE TACTICS:

1) The Glossary Method:

- Search for all the terminologies in your niche.

- Put them into a keyword research tool (I recommend Ahrefs. They have a paid and free tool).

- The tool will show you how much traffic a keyword has (monthly search volume) as well as how competitive it is (for Ahrefs, they call it KD – keyword difficulty).

- Now, search the competitive words to see what your competitors are doing. Or, you can target the non-competitive ones.

*Note: Ahrefs is used for SEO (free Google traffic). For ads, use Google Keyword Planner.

2) Funnel Hacking using Google.

- Search for your competitors on Google.

- Copy their URLs and put those in a traffic-checking tool (I recommend The Hoth Seo ranking checker and SimilarWeb if you don’t have the paid version of Ahrefs).

- Using The Hoth, we can see what keyword is getting traffic from our competitors. Sometimes, their site will rank for a keyword they didn’t mean to target.

- Then, repeat the process in method #1 for high-search volume words.

- Using SimilarWeb, we can see different traffic sources (not just Google) that our competitors use. We can also see information about their target audience.

3) The SEO Parasite Method:

- When you search for your target keywords on Google, oftentimes, you will see these kind of sites pop up:

+ YouTube

+ Other social media platforms

+ Forums like Reddit and Quora

+ Generic sites that run Google AdSense (news sites, blogs,…)

- That means Google trusts these sites and will rank their content rather than your competitors’ websites.

- Which means:

+ You can create YouTube videos.

+ You can make posts on those social media.

+ You can answer questions in those forums.

+ You can run display ads on the generic sites.

This is how you “leech” traffic (hence the term “parasite”).

BONUS: The Affiliate Trigger Method:

- In Google, search the term “affiliate disclosure” + [insert your niche or related topic] (you MUST put the disclosure in quotes).

For example: “affiliate disclosure” + dating

- Google will return a list of sites that sell affiliate offers (ignore the first 10 results of legal sites teaching you how to write the disclosure).

- If your funnel can make you more money than their affiliate commission, run ads to crush them.

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