Are ecommerce brands unintentionally violating the TCPA with SMS campaigns?

Many teams assume the Telephone Consumer Protection Act primarily affects lead generation and call centers . In practice, it applies just as directly to ecommerce SMS programs especially for abandoned cart reminders and promotional messages. After reviewing SMS consent and compliance requirements more closely, several best practices stand out: Making opt-in language explicit and unambiguous Clearly separating transactional messages from marketing messages Ensuring opt out mechanisms are simple and frictionless Tightening these areas tends to deliver a double benefit: Lower regulatory risk and stronger engagement. Lists become more intentional, complaints decrease and response rates are often more predictable because recipients have clearly consented to receive messages. Curious how others here are approaching SMS consent and compliance for their business .Are you enforcing strict opt in standards or taking a more flexible approach?

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