Aug '25 • General discussion
Crusaders Video
Hey all, this is the video that was the key part of success in that campaign that we talked about in the Bootcamp today.. turn up sound and give it a watch.
Key points:
- It's only 2:14 but it tells a story
- The hook is about success and celebration
- The 'sitting down part' is an excellent hook model for any video
- It ends with a strong emotional pause which is masterful
- The Jet boat moment creates tension and humour and then ends with a coaching lesson
- The they use an assumptive close in the "Welcome to the Crusaders...." part.
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Crusaders Video
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