Week 1: Irresistible Offers This week is all about building the foundation for your relaunch — your offer. A great offer makes everything else in marketing easier. If your offer is strong enough, people will chase you instead of you chasing them. Together, we’ll craft 3 versions of an irresistible offer using proven frameworks (value stack, urgency, guarantee, bonus), and by the end of the week you’ll have one polished offer ready to test in the market.

Week 2: The Perfect Customer Now that you’ve built your irresistible offer, it’s time to match it with the right people. We’ll dive into customer profiling — figuring out exactly who your best clients are, what they care about, and how to position your offer so it speaks directly to their needs. By the end of the week, you’ll have a crystal-clear customer avatar and positioning statement, making it easy to target the right audience and attract clients who actually want what you’re selling.

Week 3: Ad Mastery This is where your relaunch starts to come alive. In Week 3, we’ll take your irresistible offer and customer profile and turn them into powerful Meta ads designed to attract leads fast. You’ll learn how to write copy, film simple but effective creatives, and launch campaigns that actually convert. By the end of this week, you’ll have ads live and running — your first step to building a reliable lead flow on demand.

Week 4: Funnel Foundation This week we’ll lay the foundation of your lead generation system. You’ll learn how to build a simple, high-converting funnel that captures leads and turns them into booked calls. We’ll walk through landing pages, booking systems, and automated follow-ups so no opportunity slips through the cracks. By the end of this week, your funnel will be live, tested, and connected to your ads — creating a solid system for turning traffic into paying customers.

Week 5: Unstoppable Marketing This week we go beyond ads and funnels and focus on creative, real-world strategies that drive customers in from every angle. You’ll learn how to build profitable partnerships, launch simple guerrilla campaigns, and set up referral systems that keep new business coming in without extra ad spend. By the end of the week, you’ll have multiple low-cost, high-impact marketing tactics working alongside your ads — making your lead flow unstoppable.

Week 6: Marketing Momentum This final week is about turning your relaunch into a long-term growth machine. We’ll cover how to safely scale your ad spend, add in Google Ads, and build a strong online presence with reviews and SEO so customers keep finding you long after the challenge ends. And of course, we’ll celebrate your wins at graduation and set the stage for your next level of growth.

BONUS: AI Marketing Toolkit When you join the 6-Week Small Business Relaunch Challenge, you’ll also unlock our bonus module on AI Marketing Integration. You’ll learn how to use AI tools to build chatbots, generate ad creatives, design presentations, and create marketing copy in minutes — giving you a massive edge over competitors who are stuck doing everything the slow way.