When it comes to using social media to broadcast your business, your product/service, an experience, a brand, an organization, or even yourself, there are some things you should consider. 📢 Ideally, you could broadcast to every platform. 🔄️ Omnipresence is a powerful marketing strategy. However, for most people, this isn't practical (at least not in the beginning). So, you should truly consider where to start, whether your target market is men or women, 23 or 65 years old, living in NYC or São Paulo—these all matter. 🧍🏻‍♂️🧍🏻‍♀️ So, if you're audience is U.S.-based and you want to know where to start, determine the age of your ideal customer and check out this infographic from NP Digital. 🗺️ In this post by Neil Patel, can you see where different age groups prefer to shop, based on social platforms: https://www.instagram.com/p/DOHdm1dEhbI/ Where are your clients shopping online? Share in the comments!