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The Marketing Genius Behind Seven Brew’s New Location Launches: What You Can Learn From Their Playbook Before you read this - Rebecca suggested I write it because of what I saw first hand. I didn’t even know what seven brew was. I went into a meeting last week with my client the salon professional academy - and the conference table was lined with drinks. Seven Brew had dropped off free drinks for all the folks at TSPA. I brought one home and Rebecca got upset, thinking I had been to a new coffee place without her. I explained I was innocent, and just happened to have a free drink. The next day Rebecca took Ella to seven brew at a designated time slot to wait in line for one free drink a person. I thought both of those were brilliant marketing techniques, so Rebecca told me to write about it. Here are my thoughts: If you want to learn how to launch a business and get people talking, pay attention to how Seven Brew does it. This coffee brand has been crushing the game with its launch strategies—transforming each new location into an instant local sensation. They don’t just open a store and hope people show up. No, they create an event, they spark excitement, and they get the community involved in a way that’s impossible to ignore. In this post, I’m going to break down the exact strategies Seven Brew uses to launch new locations and why they work so well. More importantly, I’ll show you the marketing lessons anyone can take away and implement—no matter the size of your business. Seven Brew’s Secret Sauce: Build Anticipation, Give Back, and Create a Buzz When Seven Brew opens a new location, they do so much more than cut the ribbon and serve coffee. They create a buzz before the store even opens its doors. And they do this by engaging with the local community in a way that feels personal, genuine, and—dare I say—generous. Here’s the key takeaway: Seven Brew doesn’t just try to sell coffee; they make you feel like you’re part of something big, something exciting, something you want to be involved in.

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Market reporting has recently been dominated by AI-related investment news. Massive capital commitments are fueling increasing investment and volatility in both in AI-related infrastructure and in the AI companies themselves. With such massive amounts of “smart money” flowing into these investments, they have to be good . . . right? I mean, much like the internet, the industrial revolution and the electrification of the country, it seems that AI will change everything, won’t it? But what about the foundational principles of investing? I’m not talking about whether AI can help us pick better investments. Here are the questions we should be asking: Are AI companies themselves good investments? Are things different this time? Is AI and its trajectory so significant that the foundational principles of investing no longer apply? This is what Nat Guild, Founder of Apex Equity Research LLC and a Harvard and MIT educated expert in market risk analysis, examines in his most recent Substack post: The AI Gold Rush: Chasing the Rainbow / AI’s Biggest Problem Isn’t Promise – It’s Math. As Nat points out, as much as emotion moves markets, at some point it ultimately comes down to the math. Click here for his full article. Since the events of today will inevitably be looked back on at some undetermined point in the future, Nat’s historical framing of the surge in AI-related investment may be giving us the benefit of “a future history lesson” today. As George Santayana famously stated: "Those who cannot remember the past are condemned to repeat it." Fortunately, Nat is remembering for us.