Organic Content = Unlimited Leads (Stop Milking Your Audience! 🚫)

You’ve probably all read Hormozi’s $100M Leads by now (and if you haven’t, you definitely should!). The formula boils down to the below:

Valuable Content (FREE) = Industry Authority (EARNED) = Warm Leads = (REVENUE)

So why then are most people constantly pestering their audience by posting reruns of “I'm looking for 5 people who want to learn more about X, just DM me the word “Y”!”, on repeat 24/7? This results in having 150k+ followers and only 10 likes on your posts, so why not give instead of ask?

The answer: it’s hard to create a measurable connection between organic content and revenue, and a business should focus on things that can bring measurable revenue. Credibility can’t really be measured, or can it?

You see, not only is it actually possible to quantify “Authority” and optimize your strategy for it over time, but it’s actually pretty easy to do:

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