...Thursday night on our regular Zoom... 8:00pm - 9:00pm Eastern, 7:00pm - 8:00pm Eastern, 6:00pm - 7:00pm Mountain, 5:00pm - 6:00pm Pacific Join Zoom Meeting https://us02web.zoom.us/j/2149297486?pwd=jgu6wWgFdY4znka9kkfAroSwGVYJZJ.1 Meeting ID: 214 929 7486 Passcode: 1935 FROM FACTS TO FEELINGS How to Uncover What Your Prospect Really Cares About! - by MJ Durkin Here are 10 strong teaching points for our training on Thursday night: - Set Up the Discovery Meeting – How to invite someone into a relaxed conversation where the goal is to understand, not immediately sell. - - Start With the Symptoms – Learn what is happening in their life or business right now. What are they frustrated with, worried about, struggling with or wishing were different? - - Ask Instead of Tell – Stop diagnosing the prospect. Use questions that allow them to discover and describe the problem in their own words. - - Go From Facts to Feelings – Move beyond “I’m tired,” “I'm in pain,” or “I can't sleep” or "I'm overweight" and discover how that situation is actually affecting them. - - Use the Facts to Feelings Funnel – Learn Expanders, Sentence Finishers, Detailers, Reasoners and Buffers that naturally encourage people to go deeper. - - Help Them LABEL the Pain – Get the prospect to put a name on what they are really experiencing: frustration, fear, embarrassment, exhaustion, uncertainty, disappointment or something else. - - Get Them to SAY IT OUT LOUD – There is enormous power when the prospect hears themselves describe why the situation is bothering them instead of you telling them why it should. - - REPEAT IT BACK to Them – “So what I’m hearing you say is…” Learn how to reflect their own words back to them and ask, “Did I get that right?” - - Discover How Important It Really Is – Ask questions that uncover whether this is simply an annoyance or something they genuinely want to change. - - Let THEM Decide to Take Action – Instead of pushing, pitching or convincing, help the prospect answer the ultimate question: “Is this important enough to you that you want to do something about it?” -