This question is asked by every client whether it’s your first pitch or you’re upselling an existing client.
Most freelancers make a big mistake here.
Client asks for pricing →
Freelancer sends packages →
“Choose one.”
❌ Completely wrong approach.
From the client’s perspective, it feels like:
“Isko bas kaam bechna hai, samajhna nahi.”
You haven’t understood the client yet but you’re already selling.
The right approach is simple:
Before sharing any final price:
• Ask about their needs
• Understand their goals
• Know their problems
Then create a customized package and say:
“This package is completely based on your requirements.”
This instantly makes the client feel:
• Heard
• Understood
• Working with a professional
Do proper research on the client:
• Their business
• Their stage
• Their budget comfort
Then decide:
• How you can actually help
• What’s the best value you can offer
After that, pitch your solution, not just your price.
Result?
✔ Better trust
✔ Better retention
✔ Long-term clients
Stop selling packages.
Start selling solutions built around the client.